AXA Evolution

AXA_EVOLUTION  on Vimeo.

Tronic created this lovely piece which takes the viewer through the major inventions of man in a very origami style.

Whats really interesting is the approach in which the transformations are handled. We are so used to looking at mechanical transformation, thanks to Transformers and the over flow of commercials, movies, concepts based on mechanical modes of shape shifting.

The change in shape that we see in this commercial is very organic and fresh to the viewers eyes that it remains captivating till the end also what adds to the animation is the way the edges fold out even after the shape has completely formed bringing the sense of fragility and weightlessness.

For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world. The spot highlights the rapid evolution of mankind by showcasing an origami man transforming himself into some of the most important inventions throughout history. Ending with a question mark and a resolve on the AXA logo, the spot informs the public that the future is uncertain – but AXA is present now and through any changes to come.