the making of video has gone offline for now, will put it up once it back.
I remember watching the Adidas commercials for the Beijing Olympics 08, like all Adidas commercials they were brilliant. The Ad compromised of 3 of the big Chinese athletes who speak about their promise to perform for their country at the Olympics, knowing that their fans and country is there to support them through the games.
The idea was more or less literally translated to visuals in the final spot. The post-production was handled by one of the best in the business - Psyop and they really pulled it of brilliantly. The ad had the atheletes being held up by the people, lifted, carried and push up by their hands and you can see their emotions come through with their support.
The team at Psyop shot live people for the foreground and created digital doubles for the background and in collaboration with Boolab painstakingly sketched over the final composite to create the desired look.
It always helps to shoot as many live elements as possible on set. Leave the CGI for the background and for the fillers. Its easier to control the look and quality that way. Nothing can get as good as the real stuff. Not only can you use the live plates to composite, they also can be used as a good reference for the CG in terms of motion, size, look and feel.
Trivia -
Total no. of Ads. - Four.
No. of Artists - Sixty Five.
R&D Time - Three Months.
ToolKit - XSI, Maya, Massive, After Effects, and Flame.
Ps- Check out the other videos posted by Psyop on vimeo
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