Monday, March 15, 2010

Am on a Horse..

I saw this Old Spice commercial a couple of weeks back and was totally impressed with the way it was made. For one, I couldn't, at first figure out what path the filmmaker would have taken to execute the commercial, as there were many ways to do it, secondly the mis-directions used in the commercial were very well handled and seamless and to top it all the talent does an amazing job at keeping you attention on him with a good delivery. I managed to find a 'making of' so posted it here. The commercial first, then the making of (the making is more or less an interview with the agency creatives on how they made it, you'd be surprised)

Am on a horse...

The commercial




The Making of 


No comments: